Marvel's 'The Avengers' Official Box-Office Thread

[webhead2006]

I thought we have a place to talk about us/world wide figures for the film once its release. To start things off here is what deadline is reporting for opening for film:
http://www.deadline.com/2012/04/avengers-tracking-like-superhero-125m-opening-weekend-with-four-quadrant-appeal/

‘Avengers’ Tracking Like Superhero: $125+M Opening Weekend With 4-Quadrant Appeal BY NIKKI FINKE | Thursday April 12, 2012 @ 7:39am PDT

BREAKING… EXCLUSIVE: Marvel’s The Avengers just came on early tracking this morning “incredibly strong” exactly as Hollywood thought it would, my industry sources are telling me. This is the first Marvel film to be marketed and distributed by Disney so this is great news for the studio. The numbers tell the story: it has 23% ‘First Choice’ and 62% ‘Definite Interest for all audiences –incredibly high among men, and solid among females. With so many well known characters coming together for the first time in this PG-13 film directed by Joss Whedon in Digital 3D, RealD & IMAX 3D, the movie’s opening on May 4th timed to the official summer season start in North America will be an event. As a result, not only will this type of action film normally skew young and older male, but the early tracking is looking strong as a three- and possibly four-quadrant movie, too. One expert provided me with a box office guesstimate that this assembly of Marvel superheroes should open during its 3-day non-holiday weekend to $100+M domestic.

That would make the film Marvel’s biggest opening, and its highest-grossing since Iron Man 2 ($128M opening weekend which ultimately made $312.4M domestic/$311.5M international for $623.9M worldwide). The non-holiday 3-day record is held by Warner Bros’ Harry Potter And The Deathly Hallows Part 2 with $169.1M. Right now Disney and theatre owners are adding screens every day for the release whose online pre-sales of tickets are already selling out. Midnight show business is expected to be phenomenal. Exactly how much the studio can gross for the first weekend depends on how many screenings each theater can pack into 72 hours by finding enough staff willing to work the extra hours and keep the pic running continuously.

The marketing campaign kicked into high gear Wednesday night for the world premiere in Hollywood at the El Capitan Theatre last night.(Text continues below) Trailers for the film broke iTunes records twice for the most viewed trailer in a 24-hour period first in October 2011 (with over 10 million views), and then broke the record again in February 2012 with 13.7 million views in the first 24 hours. Advance tickets for the ‘Ultimate Marvel Marathon’ (5 movies in a row) leading up to the midnight release of Marvel’s The Avengers sold out in a month ahead of the release of the film in major U.S. cities and in Canada, prompting AMC to add shows to meet the demand. Now all the studio has to do is market the heck out of the movie to grow that awareness. The Disney marketing machine hit a major speed bump with the recent John Carter fiasco, so Hollywood will be watching intently as the studio takes over the Marvel marketing duty from Paramount which also used to distribute.

Setting the right tone to attract wider audiences without pissing off fanboys is a delicate balance and a complicated one. What will help is that Disney is opening Marvel’s The Avengers first in some major markets more than a week early: April 24th and 25th in the UK, France, Spain, Mexico, Australia, Russia. Both here and overseas, this is the movie Marvel fans have been waiting for their entire lives to see all of the marquee superheroes together for the first time: Iron Man, Thor, Hulk, Captain America, Hawkeye, helped by an incredibly strong cast including Robert Downey Jr., Samuel L. Jackson, Scarlett Johansson, Chris Hemsworth, Chris Evans, Jeremy Renner, and Tom Hiddleston. Joss Whedon directed from a story by Zak Penn and Joss Whedon with screenplay by Joss Whedon. The film is being produced by Marvel Studios’ President Kevin Feige and executive produced by Alan Fine, Jon Favreau, Stan Lee, Louis D’Esposito, Patricia Whitcher, Victoria Alonso and Jeremy Latcham. Marvel’s The Avengers is based on the Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since.

[thecolorsblend]

Interesting. Around here, I think a lot of us figured the movie would do very well. Between the built in audiences from each franchise, the novelty of the characters meeting; stands to reason there's a lot of interest going into this thing without too much in the way of spoilers getting out there or what have you. I mean, how much do we really know about this movie when you come down to it? But Marvel built the hell out of this thing in advance so that the plot is almost incidental at this point.

WB, take note.

[webhead2006]

Totally agree they shaped things well. And its going to smash records around. I for one can't wait to see how figures turn out. I know I am going to midnight screening for me. And it would be great if wb learned to handle there dc stuff like marvel has.

[Apologist Puncher]

Interesting. Around here, I think a lot of us figured the movie would do very well. Between the built in audiences from each franchise, the novelty of the characters meeting; stands to reason there's a lot of interest going into this thing without too much in the way of spoilers getting out there or what have you. I mean, how much do we really know about this movie when you come down to it? But Marvel built the hell out of this thing in advance so that the plot is almost incidental at this point.

Studios seem to be getting better & better at preventing "leaks" they themselves don't green light.

What do we know about 'Man of Steel'? How much do we know about 'The Dark Knight Rises' beyond what we have seen in pictures and trailers?

WB, take note.

Not happening.

[thecolorsblend]

Interesting. Around here, I think a lot of us figured the movie would do very well. Between the built in audiences from each franchise, the novelty of the characters meeting; stands to reason there's a lot of interest going into this thing without too much in the way of spoilers getting out there or what have you. I mean, how much do we really know about this movie when you come down to it? But Marvel built the hell out of this thing in advance so that the plot is almost incidental at this point.

Studios seem to be getting better & better at preventing "leaks" they themselves don't green light.

What do we know about 'Man of Steel'? How much do we know about 'The Dark Knight Rises' beyond what we have seen in pictures and trailers?

My theory is that they themselves used to leak the majority of the stuff that got out there. And there came a point when that stopped happening. The first time I can really remember a tentpole movie avoiding too many leaked spoilers was, oddly enough, Singerman. 99% of us all figured that Damien would eventually turn out to be BJ and Bosworth's kid but I really don't think that ever got leaked out as a spoiler; it was just an educated guess for most of us.

Since about that time, a lot of movies have been kept fairly well under lock and key. And I'm cool with that. It'd be nice to get back to how things used to be when movie scripts weren't leaked out six months before the movie comes out and stuff like that. I remember when storyboards for Star Wars- Episode II got leaked on the Internet. It was Jango Fett vs. Obi-Wan in the run. Even at the time, I thought that was crossing a line. It'd be one thing to post a spoiler report saying "Obi-Wan fights a bounty hunter in the rain on a new planet". It's another thing entirely to post the damned artwork for the scene, you know?

Anyway.

[Apologist Puncher]

My theory is that they themselves used to leak the majority of the stuff that got out there. And there came a point when that stopped happening. The first time I can really remember a tentpole movie avoiding too many leaked spoilers was, oddly enough, Singerman. 99% of us all figured that Damien would eventually turn out to be BJ and Bosworth's kid but I really don't think that ever got leaked out as a spoiler; it was just an educated guess for most of us.

Ahh, but there were leaks. Ever go to the now-defunct 'Superman-V.com', BlueNuts' predecessor? Scene descriptions leaked, as well as a description of the costume that they had half-assed "painted" for people to see.

And that's when the bad feeling started for me.

Since about that time, a lot of movies have been kept fairly well under lock and key. And I'm cool with that. It'd be nice to get back to how things used to be when movie scripts weren't leaked out six months before the movie comes out and stuff like that. I remember when storyboards for Star Wars- Episode II got leaked on the Internet. It was Jango Fett vs. Obi-Wan in the run. Even at the time, I thought that was crossing a line. It'd be one thing to post a spoiler report saying "Obi-Wan fights a bounty hunter in the rain on a new planet". It's another thing entirely to post the damned artwork for the scene, you know?

Anyway.

I read the original, and FAR SUPERIOR, draft of 'Avatar' back in 2006. If you can ever find it, read it and see what I'm saying.

No bullshit "Unobtanium" Macguffin in sight.

*GROAN*

[thecolorsblend]

My theory is that they themselves used to leak the majority of the stuff that got out there. And there came a point when that stopped happening. The first time I can really remember a tentpole movie avoiding too many leaked spoilers was, oddly enough, Singerman. 99% of us all figured that Damien would eventually turn out to be BJ and Bosworth's kid but I really don't think that ever got leaked out as a spoiler; it was just an educated guess for most of us.

Ahh, but there were leaks. Ever go to the now-defunct 'Superman-V.com', BlueNuts' predecessor? Scene descriptions leaked, as well as a description of the costume that they had half-assed "painted" for people to see.

And that's when the bad feeling started for me.

Mine was about the time Singer came aboard. I was willing to give him a chance but I'd be lying if I ever said "holy shit, Bryan Singer, OF COURSE, he's the ONLY guy who can do the material right!" I wasn't sure who I wanted, I was just pretty certain Singer wasn't going to make a Superman I'd find too interesting. Of course, I had no idea what lay in store. In fact, I can't remember ever being onboard for Singerman. I remember being tentative, nervous, outright fucking panicked and, in the end, resigned. You hear stories sometimes about people who said "I was thrilled when Singer was first announced but, man, the final product... I mean, wtf happened?!" I was never that guy. Resigned was about as close as I ever came. But never excited.

But anyway. To your point, nah, I either willfully avoided spoilers or else I just lived under a rock. Could've been either by that point. 2005 was a rough year. Allz I was saying was that I don't remember major things leaking out. I remember hearing the "vague continuity", "semi-sequel" or whatever other excuse there was, the Donner influences, the five or whatever year absence, all that shit. But I can't remember specific items getting out there. But if you're saying they did, I'll believe you.

If anything, that only indicts the Apologists even more as far as I'm concerned because, I'm sorry, if I read a spoiler report for an upcoming Superman film where he flies to Lois Lane's house, hides in the trees and spies on her and her family and then whisks off, I'd have been PISSED. I'm the guy who likes the 4th season of Lois & Clark so I know I've got an open mind when it comes to Superman. But there's a huge difference between being open-minded and being a douchebag Apologist asshole.

[webhead2006]

Another article on potential box office figures for avengers opening weekend:
http://www.hollywoodreporter.com/news/the-avengers-dark-knight-rises-box-office-312398?utm_source=dlvr.it&utm_medium=twitter

'The Avengers' Tracking to Open North of $150 Million, Strong as 'Dark Knight'

8:08 AM PDT 4/16/2012 by Pamela McClintock

The Marvel Studios and Disney superhero extravaganza is generating bigger prerelease interest than "The Dark Knight" or "The Hunger Games."

If prerelease tracking is any indication, Joss Whedon's The Avengers could score one of the biggest domestic openings of all time for a superhero pic, if not one of the biggest period.

The first batch of prerelease tracking for the film shows the ensemble extravaganza, which opens May 4 in North America, pacing ahead of Warner Bros.' The Dark Knight in most key categories.

PHOTOS: 28 of Summer's Most Anticipated Movies: 'Avengers,' 'Dark Knight,' 'Prometheus'

A bold mash-up, Avengers stars Robert Downey Jr. as Iron Man, Chris Hemsworth as Thor, Scarlett Johansson as Black Widow, Chris Evans as Captain America, Mark Ruffalo as The Hulk, Samuel L. Jackson as Nick Fury, Jeremy Renner as Hawkeye and Tim Hiddleston as Loki.

In July 2008, The Dark Knight bowed to $158.4 million to become the top opener of all time at the domestic box office (it had the advantage of opening in the heart of summer). The pic held the record until fellow Warner Bros. title Harry Potter and the Deathly Hallows Part 2 debuted to nearly $170 million in July 2011.

PHOTOS: 'Avengers' Premiere Red Carpet Arrivals

Avengers also is tracking better than Lionsgate's blockbuster The Hunger Games, which posted a record March bow of $152.5 million to score the third-best opening of all time behind Deathly Hallows Part 2 and Dark Knight, respectively.

Avengers is appearing to be a sizable victory for Disney in the wake of box-office misfire John Carter earlier this year. The superhero pic is the first Marvel title to be distributed and marketed by the studio since it bought Marvel.

Among the movies solely produced by Marvel Studios, Iron Man 2 boasts the biggest domestic opening ($128.1 million).

VIDEO: 'Avengers' Scarlett Johansson on 'Getting the Crap Kicked Out' of Her on Set

According to first tracking, unaided awareness in Avengers is 13 percent, compared with 10 percent for Dark Knight and 11 percent for Hunger Games; first choice is 23 percent, tying with Hunger Games and higher than the 19 percent for Dark Knight.

Total awareness is 85 percent, compared with 76 percent for Dark Knight and 74 percent for Hunger Games; definite interest is 61 percent, versus 62 percent for Dark Knight and 54 percent for Hunger Games.

The interest among males in Avengers is surging, though females are likewise expressing more interest than they did in Dark Knight.

Avengers begins rolling out overseas April 27, a week ahead of its domestic launch.

[non_amos]

I was about to put this in the regular 'Avengers News Thread' but since it already has so many pages I don't want it to get lost in the shuffle. I'm also doing this because I want us to be able to compare the film's box office to it's supposed 'contenders'. Here goes:

http://www.superherohype.com/news/articles/170419-marvels-the-avengers-has-already-surpassed-73m-internationally

Marvel's The Avengers Has Already Surpassed $73M Internationally

by SuperHeroHype
April 28, 2012

Walt Disney Pictures and Marvel Studios have provided us with estimates of the overseas box office for Marvel's The Avengers so far. The Joss Whedon action adventure has earned an estimated $73.1 million in its first Wednesday through Friday of overseas release from 41 territories representing approximately 70% of the film's potential performance (the figure does not include Russia, China and Japan).

Here are the results of the key territories:

Australia - $11.1M
UK - $9.4M
France - $6.8M
Italy - $5.8M
Mexico - $4.7M
Korea - $4.5M
Taiwan - $3.6M
Germany - $3.4M
Philippines - $3.4M
Brazil - $2.8M
HK - $1.8M
Spain - $1.7M
Other - $14.1M
Total - $73.1M

Marvel's The Avengers, starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner, Tom Hiddleston, Stellan Skarsgård, Cobie Smulders, Clark Gregg and Samuel L. Jackson, opens in North American theaters next Friday, May 4th.

Take that apologists & Nolanites! I can't hardly wait for the results of it's domestic opening! Incidentally I've already bought my IMAX tickets for Friday, 5/04/2012 at 7:15 PM. Ordered online but even Friday was nearly sold out period nearly a week in advance! I'd strongly suggest ordering yours now! TDKR? Meh. I'll just buy those probably at my convenience. 'NUFF SAID!

With that being said, I offer this 'not really' spoiler:

Spoiler:

[webhead2006]

Non we already had a boxoffice thread here: https://supermanfilmwatchdog.forumcanadien.org/t759-marvel-s-the-avengers-official-box-office-thread

Colors/ap could probably move it there for you if they want. But its great to hear its doing great internationally for its first few days.

[non_amos]

I guess I completely overlooked that. Yes, feel free to move it/combine it. Whatever the case, let's not let this subject get lost, especially this summer.

[webhead2006]

Its no issue at all. And I am sure when they got the time they will combine the threads. But yup avengers is going o have smashing numbers. Let's see tdkr try to top it lol.

[thecolorsblend]

I'll let Puncher decide if it should be merged with that other thread.

As to the topic, crap, I saw a report a while ago saying it's already hit $170'ish mill as of Sunday. If it's not in profit yet, you have to think it will be in short order.

Study your lessons, DC. A shared universe works. Demonstrably. The 70's and 80's have been over for a long time now. The big boys work in a shared universe. Time to grow up.

[webhead2006]

Totally colors, though does the international numbers play into how much its a profit or is it just domesitic haul.

[Apologist Puncher]

Merged. Better to have ONE long-running thread instead of two short.

[non_amos]

I don't really feel like researching it this late where I'm at but I just had a thought similar to what we've already wondered anyway. I just wonder exactly how duh apologists & Nolanites really feel about this film? I don't mean one or two who may have already been cited online but rather in general? For example, if I were to take at trip over to Eunuchland, what would the general consensus be? Yea or nay? I say in the coming days & weeks, even months, that we really keep an eye on this. It could provide us with some much-needed comic relief!

[thecolorsblend]

I don't really feel like researching it this late where I'm at but I just had a thought similar to what we've already wondered anyway. I just wonder exactly how duh apologists & Nolanites really feel about this film? I don't mean one or two who may have already been cited online but rather in general? For example, if I were to take at trip over to Eunuchland, what would the general consensus be? Yea or nay? I say in the coming days & weeks, even months, that we really keep an eye on this. It could provide us with some much-needed comic relief!

Tough to know. The Eunuch page had a blurb about SV Season 11 #3 and some morons couldn't figure out that it is referring to the print version. But anywho, the trajectory of the conversation eventually included Avengers and TDKRises. One shmuck opined that he just wasn't sure that TDKRises was going to outgross Avengers anymore because of all the attention and adoration being heaped upon Avengers.

I think Apologists tend to suffer from conventional thinking... or, in other words, group think. They start from the premise that because TDK was massively successful, TDKRises will inevitably be as well. I think a lot of us around here are nowhere near convinced of that (which is why we were ever Realists to begin with, btw). In the category of "better late than never", there seems to be a dawning awareness that (A) Avengers doesn't look half bad and (B) it's probably to outperform TDKRises as far as box office goes.

Keep in mind though, we're talking about a segment of fandom whose high watermarks for superhero cinema revolve entirely around the most boring and/or most self-conscious superhero films ever made. Their fingers are nowhere near the pulse of jackshit.

[thecolorsblend]

Something else. Since this is the most active thread, figure I'll post it here.

Today, my friends and I did what I called The Mighty Marvel Movie Marathon in order to get ready for seeing Avengers at midnight on Thursday- Iron Man, The Incredible Hulk, Iron Man 2, Thor and Captain America. A few things. Iron Man 2 is better than it gets credit for. Thor is good on a third viewing. It holds up (and I won't pretend that part of that isn't my newer appreciation for Hiddleton's respect for the material). But my favorite? Honestly, it's Cap. Cap plays best to my sensibilities. It's a pretty much a "feel good" story mostly, it's got plenty of action, plenty of character, plenty of everything that makes it work for me. I was as cynical as anybody (and more cynical than most) when Evans was first announced as Cap but boy was I wrong! The guy's performance holds up in a big way. The movie in general holds up. Thus far, it's the best of the bunch, as far as I'm concerned.

And now I'm ready for Avengers on Thursday night, yee haw!

[webhead2006]

I plan to do marathon tomorrow, or Thursday prior to seeing the avengers. But another article on maarvel's avengers rolling great overseas, and is expected to break 500mill by weekend:
http://m.hollywoodreporter.com/news/box-office-shocker-avengers-pacing-500-million-globally-318568

Box Office Shocker: 'Avengers' Pacing to Fly Past $500 Mil Globally by Sunday

10:49 AM PDT 5/1/2012 by Pamela McClintock

Joss Whedon's superhero pic continues to do bang-up business overseas, where its total through Monday was already $218 million; the tentpole opens in North America at midnight Thursday.

Disney and Marvel Studios appear to have a runaway hit on their hands.

The Avengers, which only began rolling out at the international box office late last week, is easily on track to become the most successful title produced in-house by Marvel Studios, besting the $623 million worldwide gross of 2010's Iron Man 2.

Directed by Joss Whedon, Avengers is doing massive business at the international box office, earning $218 million in its first six days through Monday and breaking records across the globe. And the 3D pic, which unites many of Marvel's marquee superheroes, could enjoy weekend-like business Tuesday because of the May Day holiday in many foreign markets.

PHOTOS: Avengers Premiere in Los Angeles

At this pace, Avengers' foreign gross likely will grow to $350 million-$400 million by Sunday, boosted by its debut in Russia and China this weekend.

Avengers opens at midnight Thursday in North America, where it's widely expected to debut north of $150 million, based on the strength of prerelease tracking. Bullish box office observers believe Avengers could finish the weekend with a global gross well north of $500 million, if not closer to $600 million.

The superhero tentpole is the first Marvel Studios film marketed and distributed by Disney following the company's acquisition of Marvel.

Last summer, Marvel's Thor grossed $449.3 million worldwide, while Captain America: The First Avenger earned $368.6 million. The first Iron Man earned $585 million globally in 2008; all three characters are featured in Avengers.

[non_amos]

http://www.superherohype.com/news/articles/170489-marvels-the-avengers-reaches-2811m-overseas-in-8-days

Marvel's The Avengers Reaches $281.1M Overseas in 8 Days

by SuperHeroHype
May 03, 2012

Walt Disney Pictures and Marvel Studios announced this morning that Marvel's The Avengers earned another $20.6 million internationally on Wednesday, May 2nd. That puts the overseas total at $281.1 million so far.

In just eight days of release, Marvel's The Avengers has already passed the total international box office for Captain America: The First Avenger ($192 million), Iron Man ($267 million) and Thor ($268 million). Iron Man 2 earned $311.5 million internationally which the film will easily pass.

The action adventure opens in North America at midnight tonight!

I saw this right before I went to work but didn't have time to post it. I assume that some of you guys are at the midnight premier as I type this. I had to take Friday night unfortunately. Anyway, before the film even opened in the States it has already grossed nearly 300 million overseas! Certainly THE AVENGERS will rule the summer?! I'll be rudely surprised if TDKR even comes close!

[webhead2006]

It will definately rule the summer. I can't wait to see what the us opening numbers are.

[webhead2006]

Estimated midnight numbers:
http://online.wsj.com/article/SB10001424052702304743704577384082401673186.html

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BY ERICA ORDEN Superhero action film "The Avengers" grossed $18.7 million from midnight Thursday screenings in North America, according to early studio estimates, putting it on track to post big numbers at the box office during its domestic opening weekend.

[non_amos]

http://www.superherohype.com/news/articles/170503-the-avengers-makes-805-million-its-opening-day

The Avengers Makes $80.5 Million Its Opening Day!

by SuperHeroHype
May 05, 2012

Walt Disney Pictures is reporting an opening day of $80.5 million for Marvel's The Avengers in 4,349 theaters nationwide, building upon the $18.7 million from midnight screenings the night before. If this number sticks, it will be the second-biggest opening day for a movie ever, following behind the $91 million grossed by Harry Potter and the Deathly Hallows - Part 2 its opening day last summer.

In our report yesterday on the movie's midnight grosses, it didn't seem like The Avengers was going to be setting any records other than May opening, because it earned less at midnight than last month's The Hunger Games, but what a difference a full day makes. The extraordinary business the movie brought in Friday is a strong indicator that the movie may indeed break the current opening weekend held by "Deathly Hallows." In fact, we could now see the movie opening somewhere between $170 and 180 million, which would completely demolish the $169 million made by the current record holder.

We certainly know better than to "count our chickens" and breaking that record will mainly depend on whether that Friday business holds up through Saturday and Sunday--the film's rare A+ CinemaScore is a good sign it will have legs. Either way, Marvel Studios' first movie distributed and marketed through Walt Disney is already looking to be the biggest movie released by either, and this puts even more pressure on Christopher Nolan's The Dark Knight Rises and its release later this summer.

Internationally, the movie added another $30 million yesterday, having also opened in Russia and China, and globally, the movie has grossed $415 million, which means that it may have already made back its reported $220 million production budget.

I put the entire article in BOLD because even though I intended just to highlight certain points, it turned out that the entire article is a great point! Take that Nolan & Nolanites!

[thecolorsblend]

Dear Chris Nolan,

Thanks for showing up.

Love,

Joss Whedon and the Avengers crew

[webhead2006]

Woot woot for a very strong opening day. It is so going to have legs and run hard with them. We should be getting some good numbers for final weekend/first full week.

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