Superman Film Watchdogs
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A place for fans to discuss the future of Superman, and other characters, on the big-screen.


Marketing

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Superman Film Watchdogs :: Fox/Sony/Misc. Marvel Films :: X-Men Films

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Marketing Empty Marketing

Post  webhead2006 Mon May 30, 2011 11:33 pm

Saw this story earlier on Xmen marketing Fox is doing.

http://www.hollywoodreporter.com/heat-vision/x-men-first-class-sky-193118
'X-Men: First Class' Sky Ads Appear Over L.A. (Photo)May
309:59 PM 5/30/2011 by Borys Kit
shareComments A loyal Heat Vision reader sent this in today while at a rooftop BBQ in West L.A.

The Xs have been popping up all weekend long, denoting a marketing blitz that will be kicking into high gear this week in advance of this Friday's opening of the X-Men prequel directed by Matthew Vaughn and produced by Bryan Singer (among others).


Marketing Xmen_skywriting_embedding_only




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Post  thecolorsblend Mon May 30, 2011 11:38 pm

I realize this shit costs a fortune to do and all that... but, really, is this the best way to market a movie nowadays?? Am I missing something here?

Whatever, nobody asked me.
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Post  webhead2006 Mon May 30, 2011 11:41 pm

haha ya it is such an old school way to do things. where as interviews, magazines, talk shows, and promos are the way things now do it.
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Post  thecolorsblend Mon May 30, 2011 11:50 pm

Actually, it's sort of hypocritical of me to bitch about this when I was over the "viral marketing" shit during the second day thereof back when TDK was doing it.
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Post  webhead2006 Mon May 30, 2011 11:54 pm

ya sometimes the viral stuff is cool for films/tv showsto do. though on the sky writing stuff i guess since film is set in 60s they wanted to do retro thing lol.
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